June 2003

Brian Donlon and Andy Tolbert form Willoughby Productions to produce and develop video content. Their first project: ESPN's first every morning show, "Cold Pizza."

October 2006

Willoughby Productions produces the Major Indoor Soccer League's 1st ever primetime special & championship series for Versus (now NBC Sports Channel ) 


How did we get our name? It is a common question. The short answer is the name was inspired by one of television's most creative forces ever: Rod Serling and the episode of his classic anthology series, "A Stop in Willoughby."  The episode has roots in Connecticut and New York -- as does Willoughby Productions -- involves the media business and a quest for the perfect life. It features a unexpected twist -- and that's something we like unexpected twists.


november 2008  

Rich Bornstein joins as Head of West Coast Production & Operations as Willoughby undertakes production of LifeMed Media's "dLife" magazine series airing on CNBC and a revamping of its video web site. 

march 2019

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Brian Donlon


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Andy tolbert

About Willoughby productions 

all aboard! 

Co-founded in 2003 by Brian Donlon and Andy Tolbert, Willoughby Productions has produced live sporting events, magazine series, morning programs, digital shorts, town hall meetings, digital media campaigns and cross-country media events for such entities as Lifetime, MSNBC, Fox Business, ESPN, iVillage and Glenn Beck's digital video service, The Blaze. 

In addition, Willoughby's team of producers, writers, development and distribution professionals have experience with some of the biggest brand names in media such as Warner Brothers, NBC, The Samuel Goldwyn Company, WWE, CBS, Lifetime and Paramount. And have been involved with some of media's biggest events from the Super Bowl to the Republican and Democratic conventions to live hurricane coverage.